Digital printing, launched in 1993, swiftly took the market by storm for its possible advantages for businesses of all sizes. Since Gutenberg’s invention of the printing press, it is perhaps the most significant evolution in the printing industry. Digital Printing is described as a printing method that eliminates the need for costly films and plates. The cutting-edge technology used in digital printing allows you to have complete control over your printing requirements. Another aspect that grants digital printing a higher ground is that it offers more customisation possibilities through more options of colours and materials. Moreover, it is one of the fastest developing market segments valued at a CAGR of 6.45% over the forecast period 2021 – 2026 and can also boost your business.

Following are a few ways in which digital printing can help grow your business.

1. Balance Between Cost and Quality

As a business that is trying to figure out the right packaging design or run a unique marketing campaign, one must consider the balance between cost and printing quality. Naturally, you wouldn’t want to use subpar quality materials for their lower price, nor would you pay an irrational high amount for the most advanced marketing materials. However, you would seek a balance and this is precisely where digital printing helps. It is capable of providing high-quality prints customised to your requirement at the best possible price.

2. Better Marketing Scope

Digital printing dramatically increases your brand’s marketing scope. In the era where customisation means everything to the customers, digital printing for your product labels and packaging might prove advantageous for your business. Through proper planning and execution, you might be able to devise and run excellent marketing campaigns that bring you revenue without a hefty investment.

3. Get Creative!

One of the most prominent advantages of digital printing is that it presents you with a choice of inks and colours, including white ink. Basically, any colour that you can imagine can be used in your prints. It eliminates the boundary that limits your imagination and allows creativity to blossom fully!

4. Short Print Runs

Digital printing made short print runs possible, which was not an easy task in the days of conventional printing. Short print runs used to be prohibitively expensive as they required tons of setup for even the smallest batch of prints. However, small and medium print runs are now possible with digital printing without any additional setup cost, making it cost-effective. Hence, digital printing proves beneficial for small businesses with small print needs and the brands who want to target their customer segments distinctively.

5. Speedy process

Time is a valuable asset whether you’re an SME or an established brand and digital printing helps you save your precious time through a speedy process and quick turnaround time. Digital printing is a simplified process that eliminates the redundancy of traditional plates, film, registration adjustments and ink keys. In addition, since there are fewer steps and people involved in the process, it can deliver the final product quicker.

6. Non-contact Process

Digital printing is also known as the “non-contact” process because the print substrates don’t come into contact with most printing mechanisms. Hence, it adds ease to the process. Moreover, delicate substrates and extremely thin paper that could not withstand the harsh handling of the conventional printing process can be used in digital printing. In addition to that, digital printing opens up a world of new possibilities for designers with a whole new range of material options available to them.

7. It’s Eco-friendly

Digital printing can add some green credentials to your company’s ledger. It does not use photo chemicals to develop high-quality prints like the conventional printing process. Moreover, with digital printing, design archiving can be a paperless process. You may simply store all your designs on the Cloud instead of paper mounts stacked up in file cabinets and overflowing storage closets.

In the business world, where everyone seeks growth and profit, digital printing can prove to be a substantial addition to your resources. In order to utilise this technology to the fullest, it’s reasonable to have an innovative digital printing company like Stark Packmate on your side.

Contact us for more information about our digital printing and packaging services.