Short Run Digital Printing

The digital printing industry of packaging material & labels is growing at an unstoppable pace and it’s merely the tip of an iceberg. By making the most of the technological advancements, nowadays there seem to be numerous ways to be creative with the designs. The digital era’s greatest advantage could be seen in variable data printing wherein short runs are considered to be the best and cheap.

Engagement Power
The digital world has a lot to thank the Coca-Cola Company for their “Share a Coke campaign” with HP Indigo digital technology. Their unique marketing campaign showcased its digital printing capabilities. Their campaign focused on user engagement and how a consumer interacts even after a product has been bought. This one-to-one personal interaction with consumers helped them to win hearts especially of teenagers across the globe. It was also seen that how as simple as a packaging design can lure in customers, an effective brand strategy that a company should follow.

This campaign about their pet bottles and their version of metal cans was revolutionary. It gave a new light to short-run digital printing ideas. Other brands subsequently jumped into this line of thought.

Cost-Effective with Excellent Quality
Short-run digital prints are beautiful to look at as the result is of very high resolution printed on either paper, clear or metallic substrates. With the superb quality, short runs are also very cost-effective. The consumer ends up paying less since there is no set-up cost involved due to usage of plates or any die-tools.

Easily Traceable
These inkjet systems and technologies have the option to print a unique number or 2D barcode for every packaging material for products. These barcodes are easily traceable and trackable on the palm of your hands with a smartphone. There is no need for heavy pieces of equipment or any specialised training.

Uncomplicated Design Improvements
Another advantage of Digital Printing, as opposed to the old school printing methods, is that the design improvements are very easy to do. Any changes can be implemented in the design or a text conveniently on a computer. Even the high-quality tone images and the text are extremely easy to edit with no extra penalty cost.

Environment-friendly Inks
A major concern across countries nowadays is how to reduce the carbon footprint for it is affecting our nature adversely. To meet the sustainability goals, the print and the printing industry are leaning towards environment-friendly inks.

We at, Stark Packmate, use the latest technology to create high-quality custom labels, laminates and shrink sleeves using label materials. The HP Indigo WS6900 Digital Press enables us to carry out digital printing without involving a plate. HP Indigo with its most extensive colour gamut and top-class colour-control provides consistent quality output with accurate registration. Therefore, we can print in lesser quantities at reduced printing costs which results in a more rapid turnaround. Hence, we excel in client satisfaction as our clients receive their orders within a few days.

We offer short-run labels, shrink sleeves and laminates of diverse varieties inclusive of bottle labels, food labels, custom roll labels, health & nutraceutical labels with custom warnings & safety labels and many more.