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Why Do Businesses Redesign Their Product Packaging?

Why Do Businesses Redesign Their Product Packaging?

Product Packaging

Why Do Businesses Redesign Their Product Packaging?

“To change the results, you must change your approach” – this age-old saying is precisely why so many brands and businesses choose to redesign their product packaging. Indeed, product packaging serves many purposes in addition to the obvious one of protecting the contents of the package. However, once a product’s packaging fails to offer the desired outcome, it calls for a change. 

There are several reasons that account for the posed question of why do businesses redesign their product packaging. However, in terms of the present times, the outlook and demands of the brands have changed a little and so have their products’ packaging. Read on to discover more.

 

Post Covid Era and Environmentalism 

Post Covid Era and Environmentalism

India’s packaging industry witnessed a boost during the pandemic due to the lockdown on physical stores and the rise of e-commerce. Moreover, the pandemic and rising environmentalism are perhaps the primary catalysts encouraging brands to rethink their product packaging and optimize it to better suit consumers’ needs. Hence, many brands are now catering to the safety concerns of their consumers. Considering the Covid-19 guidelines, brands are adding an extra layer of packaging or delivering sanitizers along with the goods. 

Moreover, brands have turned to technology by utilizing the benefits of QR codes as they offer a zero-contact solution to many problems from ordering, processing and payments. Secondly, brands are turning towards more environmental-friendly packaging that utilizes recyclable materials and can be reused as consumers prefer such a product & the brand. A few more reasons that steer brands in redesigning their product packaging are discussed as follows.

 

Reasons to Redesign Product Packaging 

Outdated Packaging

Outdated Packaging

It is necessary to keep up with the trends to scale a product in this fast-paced world. However, if one does not run parallel to the prevailing trends of the packaging and design industry, it won’t be long before the need for an upgrade strike. Although, some brands may still be able to work with retro packaging depending upon the industry they are involved in. However, mostly that is not the case. The solution here is to not turn a blind eye to your outdated packaging design and consider redesigning your product’s appearance. 

 

Resonance with the Product

Resonance with the Product

The packaging of your product & the product itself must resonate with each other and complement each other’s properties. Hence, if your product faces any changes, even the minuscule ones, the packaging must incorporate the information to keep the consumers up-to-date on the progress of the brand. Otherwise, consumers may feel as if they have been deceived, which is the last thing any brand would want. Hence, the smart way to go about any product change would be to introduce it through a new and fresh packaging design that represents the product.

 

Alignment with the Brand Identity

Alignment with the Brand Identity

A brand’s identity must be synonymous with its product packaging. Hence, if your product packaging lacks in that department or if you have rebranding on your mind, don’t forget to include your product packaging in the process. Unfortunately, many organizations rebrand without considering their packaging, leaving consumers feeling confused about the new identity and values of the brand. Therefore, it is crucial to ensure your packaging and brand identity sing the same melody to your consumers. 

 

Budget Concerns 

Budget Concerns

Once the cost of your product packaging starts eating into your revenue, it’s only valid to consider redesigning the product packaging. Therefore, budget concerns also encourage brands to redo their packaging design. 

A few examples of such situations would be:

  1. Your current packaging is not cost-effective 
  2. Your company needs to cut costs to stay afloat 
  3. You have a better and cost-efficient packaging solution in sight. 

These are good reasons to consider a new packaging design as a few pennies less per package quickly add up to significant savings. 

Often, we associate the process of any sort of change with being challenging. However, the process of redesigning your product packaging does not have to be scary, expensive or time-consuming. Through a bit of research and the right decision, you can actually make this process economical and streamlined. The key is to work with a seasoned and professional product packaging company like Stark Packmate, which will help you improve the first impression of your brand to the world.

 

Stark Packmate – Helping brands redefine their identity. Connect with our team today! 

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