Why Product Packaging Is Important?

Whether a customer recognizes a product online or in a store, attractive product packaging is what tempts them and conveys a long-lasting impression on their mind. Also, with the increasing need to showcase even the tiniest purchase on the social media platforms, the terms like ‘gift opening’ and ‘unboxing moments’ have become very popular across all social media. The influencers have quite literally made a career out of unboxing their gifts across social media.

Product Packaging = Product Identity
Many customers judge a product by its packaging before actually buying it. Product Packaging represents an integral promotional tool to develop that first-time buyers intrigue. Nowadays, companies are aware that they need to impress the customers with not just a great product but even better packaging. The packaging is also an opportunity to tell customers about the brand and what they believe in.

Reasons Why Product Packaging is Important?
1) Protection
If you care about the packaging then you as a company can discover various ways to be more efficient and cost-effective whilst still being innovative. The product packaging should be durable to keep the product inside protected during the shipment from the manufacturing unit to the retailer’s store or a warehouse. Therefore, the packaging must be sturdy and reliable to prevent the damage even if the product is on the shelf for a few weeks.

2) Functionality
The packaging should be simple & easy to open as many customers find it very annoying when they can’t open the product in one go. Also, the packaging should display information in a manner to promote the product. For instance – many food companies manufacture products which have the description of ingredients & nutritional information on the packaging itself. This information makes it easy for the customers to identify the ingredients in case they are allergic to any specific food ingredient.

3) Differentiate from Competitors
It is significant to separate your products from the competition to ensure the individuality of the products. It is quite common that the size and shape of the packaging may be similar to your competition in the industry. The colour palette, fonts and style that you choose for product packaging may be similar but the design that represents your brand’s identity the closest should be unique to assist you set the product apart from your competition. Either an option to personalise or a different eye-catching packaging could be helpful.

4) Brand Recognition
Product Packaging is an effective way to establish and promote a particular brand.

For instance – The infamous ‘little blue box’ by Tiffany & Co established the brand’s identity that made them stand out and famous all across the globe. So, why not try creating something recognizable?

We believe customers relate to a brand or recognize a brand which they can remember. Hence, we at Stark Packmate try creating a product packaging that is clearly recognizable from afar for a customer to choose from a variety of products laid on a shelf.

5) Sustainability & Reusability
If you think beyond the presentation, the looks of the packaging, the sustainability and reusability of packaging should also be kept in mind. We, at Stark Packmate, believe that we all need to become more aware of the re-usability of the product packaging to ensure that we don’t discard the wrapper or the packaging after being opened.

It has been seen that many customers often hold onto the packaging of products especially the luxurious ones to utilize them elsewhere. This then unintentionally increases the life cycle thus less waste ultimately making the environment more sustainable. Today not only customers but companies are equally conscious about their carbon footprint. The choice of going green is in demand more than ever before and the industry of product packaging is at the forefront.

Any company would consistently work in a way to save money as well as space and one way of achieving that is by indulging in innovative product packaging. If the packaging of the products is monstrous and bulky, it gets difficult to stock which then slows down the production process and delivery process later on. Furthermore, considering the digital era we live in, the amount of online shopping has increased since over a decade. Customers are increasingly becoming aware of the products and also about their carbon footprint. Therefore, brands need to consider the type of packaging they want to develop whilst keeping the sustainable future in mind.

GET IN TOUCH WITH US.
If you’d like to find out more about how we at Stark Packmate develop, manufacture and deliver sustainable packaging for your business, get in touch with our team.